Plakar shop | branding

Project Year: 2025

Project Location: Belgrade, Trg Nikole Pašića 1

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The branding for Plakar Shop vintage concept is centered on a logo created in two variations, featuring a dress form in motion enclosed within a circular frame. The mannequin’s base—curved like antique stands—also evokes a vintage mirror, symbolizing how customers see themselves reflected in the style offered by Plakar’s curated vintage clothing. In other words, the logo represents customers experiencing themselves through the shop’s fashion, trying on garments and discovering their look.

The logo is applied across a variety of branded items, including custom wrapping paper, bespoke makeup mirrors, gift items printed with the mannequin motif, and an opener shaped like the stand. It also appears on tote bags, shopping bags, and packaging pouches. Together, these elements create a cohesive brand identity that combines nostalgia, fashion, and the playful, reflective experience of seeing oneself in Plakar’s distinctive style.